Tulsa music business Idefi, which began as an online record label in 2012, has made a major pivot to become a content marketing platform, which will launch online September 16 via idefi.com. The platform allows brands to create contests to win their product or service. The public then competes to win by sharing a branded interactive widget on social media. Each time the widget is shared, their chance of winning increases.
The company’s re-launch will reveal one of its first promotions, “Artists On The Rise” an opportunity for artists to have the opportunity to secure a 30 second promotional spot to be shown before the film “Hunger Games: Mockingjay Part 1” when it opens November 21. The winning artists’ promo will be shown in major music markets such as Austin, New York, Los Angeles, Nashville and Dallas for a full week of “Mockingjay” screenings
Other upcoming promotions include the opportunity to win a regionally produced MJT guitar and a chance to perform at the newly renovated studio and music venue Studio Soul in Tulsa. More opportunities will be listed when the new idefi website launches on September 16.
About the Oklahoma Film + Music Office:
Created in 1979, The Oklahoma Film + Music Office strives to share all that Oklahoma has to offer by welcoming filmmakers and music professionals to the state and by creating a network of support to develop Oklahoma’s film and music industries. For more information about the Oklahoma Film Enhancement Rebate Program or the Oklahoma Film + Music Office please visit www.okfilmmusic.org.